Why Unicorn Merchandise Is So Popular With Consumers

The Unicorn is a much-beloved subject and star of many an ancient fable and modern fairy tale. It is a mythical beast that has accompanied many children (and adults) on an exploration of the fairytale world of the imagination. The mythical unicorn has a varied reputation. A fierce beast defending honor – or a gentle companion and representative of purity and grace. Today, the unicorn has been transformed into something a little different. It is now part of modern mythology and consumer buying trends. Images of unicorns dominate Instagram (at last count there were over 7.5 million of the social media site – more than mermaids). However, unicorns have appeared on coats of arms ever since around the 16th century. They were regarded as beasts that would only bow to men of virtue.

However, the popularity of the unicorn motif is no more widely apparent than in the incredible diversity of unicorn merchandise that is today available. Unicorns appear on a huge variety of goods. They appear on plush toys and backpacks, school supplies, clothing, inflatable pool toys, and coffee mugs. There is not a single type of modern merchandise that has not had a manufacturer apply a unicorn theme to it. Even the global coffee giant Starbucks brought out the Unicorn Frappuccino in April 20187. The limited-edition beverage became one of the most successful products in the history of the chain.

The stern visage and appearance of the unicorn’s that appeared in the 16th century on coats of arms (and earlier in illuminated manuscripts) has largely been replaced by a more approachable, softer and more glitter-adorned version. this has undoubtedly contributed to the increased popularity of merchandise with Millenials and the younger generation.

But it is not only the popularity of the unicorn motif that is fueling its rise as a merchandising phenomenon. Most characters that are popular with children require the payment of vast licensing fees in order to merchandisers to take advantage of their popularity and high profile. think Dora the Explorer, and any of the Disney or Marvel characters. Those licensing fees can simply be beyond the reach of small and medium-sized marketing and merchandising concerns. Not so the unicorn. Aside from properties owned by large studios, the generic unicorn attracts no fees – it is not protected by intellectual property rights. It is simply too attractive a motif to be ignored by merchandisers.

Although the greatest consumers of unicorn themed merchandise are with doubt the female aged under 18 demographic the appeal does reach further than that. There are many consumers in the 20+ demographic who are avid consumers of this sort of merchandise. The unicorn has also found a niche as an emblem of the LGBT movement (they seem to be associated with the well-known rainbow emblem of the movement).

The popularity of unicorns on merchandise of many different types does not seem to be a flash in the pan. the icon has become entrenched in modern-day mythos and consumer imagination – it is going to be around for many years.

Unicorn house decor ideas

There is absolutely no doubt about the fact that every person does not mind a little bit of magic in their respective lives. The reason behind this is that if that is not the case that life would be very basic, mundane and boring. Talking in the most literal sense, unicorns are hands down a fantastic mythical creature. The depictions which are made use of most of the time about unicorns are colorful, bright, beautiful, cute. Unicorns receive an immense amount of love from kids from different corners of the world. Not just kids, but adults are also included in the list of those who love unicorns. This article will take its step into the magical world of unicorn-themed home décor. It will include a couple of DIY projects and other inspiring elements along the way.

Unicorn House gifts

First and foremost, one of the must-try décor elements is a unicorn themed wreath. Wreaths carry the status of being amongst the most liked DIY projects by not just kids but adults as well. This wreath can be made with the help of using a pastel ribbon as well as a foam wreath. To finish the look of the wreath, a cute unicorn horn can be attached to the very middle of its forehead. Moving on, people have the option of crafting out a cute unicorn balloon. This idea is not just helpful for home décor, but it also plays a key role in adding a much more unicorn style element to a unicorn themed party. To make this project, a white latex balloon is required, further, it is inflated with the help of a helium tank. Further, if you wish to decorate the balloon even more by adding unicorn-themed elements to it, then a cute golden sparkly horse will do the job.

The ultimate unicorn home

Further, there is another idea that includes a unicorn photo frame. This photo frame can be kept anywhere around the house by keeping family pictures in it or of the person himself/herself. For you to make this photo frame, you will be needing two paper plates, knife, scissors, glitter sheet for cutting out horns and glue. Forgiving the photo frame an even more unicorn touch, you can add a unicorn picture outside on the photo frame, in addition to a small glittery horn right in the center. The picture of the unicorn can either be a cut-out or one can draw it on their own.

Reasons Behind Adults Loving Unicorns

For centuries now, people belonging to all age groups have been obsessed with this mythical creature, namely unicorns. People have not just been loving unicorns but there is also a group of people, who have always been looking for ways to find and capture unicorns. The major reason behind people wanting to capture unicorns was that unicorns are said to possess effective healing powers. All the healing power of the unicorns was mostly stored in the powdered horn or simple unicorn horns. Keeping the current scenario in mind, unicorns are still given the status of a big source of business for people. A great example of this is that the market is home to multiple unicorn books, cartoons, appearing on the net, food packaging, artwork, and kids’ accessories. This article will lay-out some of the most authentic reasons why adults love and regard unicorns. Apart from just children.

Isolated cute watercolor unicorn clipart. Nursery unicorns illustration. Princess rainbow poster. Trendy pink cartoon pony horse.


Adults find unicorns very appealing since this magical mythical creature helps adults to recognize and regard their own true selves. Every person wants to be recognized for who they are and what they are, further being loved that way. This is very true in adults.


Be it secretly, everyone wants to believe that magic does exist in this world and in our lives. People do not want to hesitate in believing that the world is under the governance of mysterious forces and is being operated by them. Further, they want to believe that these very mysterious forces can come under the control of human beings. Unicorns come as a symbol of these amazing and fascinating magical forces and so people feel drawn towards them.

Symbol of purity:

Unicorns are one of the most renowned symbols of purity, they represent purity in the most beautiful manner. They do not only represent purity but other important elements such as childhood and innocence as well. This is another reason why adults find unicorns amazing.

Unicorn references in the Bible:

Adults tend to believe in things that are supported by authentic sources, and the presence of unicorn references in the Bible is a major reason why adults like unicorns and want to believe in them. The total number of references related to a unicorn in the Bible are around 9. Many people argue that the reference is present for symbolizing Christ.

Better versions of horses:

One of the most common descriptions which are used for unicorns is a white horse with a horn coming right out of its forehead. The only difference is that horses do not possess any magical powers whereas, on the other hand, unicorns do. People call unicorns as a cool horse that has magical powers, which play a major role in the process of healing.

Beautiful and airy:

Unicorns are said to be very beautiful as well as airy. They are often regarded as a mystical creature which is extremely beautiful, so much that it does not seem to be a part of this world at all. Adults and kids both like to know about mysterious things, unicorns are a great example.

Here is a Unicorn story I just had to share 🙂